The WOW Effect Company is a Barcelona-based boutique house of whimsical brands, creating iconic gift and lifestyle collections since 2008.

Founded by French-Spanish creative duo Élodie and Jaime, we bring every product to life entirely in-house—from the first sketch to the final detail—crafting original collections that blend creativity, emotion, and contemporary design.

From a small creative studio to a global portfolio of brands found in thousands of stores worldwide, our mission has remained the same: to create products that spark joy, surprise, and make people say, "Wow."

Today, The WOW Effect Company is home to two brands: DOIY and EAT MY SOCKS.