The Wow effect Co. is a Group of Gifts Brands based on creativity and surprise. Their collections play with the unexpected and put a smile on your face.
All the brands included in this umbrella company are owned and designed by us.
At the moment, we have 2 brands:
- DOIY: statement pieces for the home
- EAT MY SOCKS: unique socks shaped as unexpected food and icons
WOW is an amazing place for retailers to find unique and cool gifts.
Behind WOW, you have a team of amazing people from different departments (design, sales, marketing, purchase…) that are incredibly kind and professional and will be able to make your life easier!
Gifts brands that play with the unexpected and draw a smile on your face.
EAT MY SOCKS is a gift and fashion brand specialized in socks.
Out differential value lies in the ingenuity of the folding of the product which create an unexcepted object and the provocative, daring, and fun tone of the brand.
All our socks are unisex and one size fit all, which makes it easy for you, no stock by size or gender.
Our packagings made of 100% recycled plastic, with wood pulp lamination on the paper and are 100% recyclable.
DOIY is a design-driven brand that crafts unique homewares that make a statement and tell a story.
Our collections are focused on the home and the kitchen and offer a large range of decorative pieces that will enhance your space.
We offer a fresh approach to design, informed by youth culture, nostalgia, and fashion.
We love to distort reality and give a different look to the things around us.
We run away from the standards and the basics.
We break the rules and look for beauty in the unexpected.