The Wow Effect Company is the B2B website of different lifestyle brands: DOIY, EAT MY SOCKS
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Discover our own brands here
The Wow Effect Company is the B2B website of different lifestyle brands: DOIY, EAT MY SOCKS
You need a professional access to be able to log in.
Discover our own brands here








DOIY is a design brand founded in 2008 in Barcelona, that creates unique and creative homewares. The collection contains accent pieces for the home and the kitchen. Each object is exclusive, unconventional, thoughtful and emotional.








EAT MY SOCKS is a brand founded in 2021 in Barcelona, that creates unique socks shaped as unexpected objects. Their socks are creative, edgy, playful, unisex, one size fits all, with 100% recycled and recyclable packaging.












EAT MY SOCKS Kids is a playful line designed for the little ones, turning everyday socks into joyful surprises. Shaped as fun, unexpected objects, these socks are soft, colorful, unisex, and fit ages 5–10 years old. Let them slip into cozy socks filled with giggles and fun and turn each step into a new adventure!






EAT MY SOCKS Accessories is a playful line of lifestyle add-ons designed to make your outfit even more fun. From bold scarves to quirky hair claws, each item is unisex, practical, and full of character. Small detail, big impact—always staying true to the brand’s creative and unexpected spirit.