The Wow Effect Company is the B2B website of different lifestyle brands: DOIY, EAT MY SOCKS
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Discover our own brands here
The Wow Effect Company is the B2B website of different lifestyle brands: DOIY, EAT MY SOCKS
You need a professional access to be able to log in.
Discover our own brands here


ANOTHER ME is a brand focused on helping you take care of yourself and feel happy on a daily basis. Its collections invite you to live an experience focused on the search for mental well-being.








DOIY is a design brand founded in 2008 in Barcelona, that creates unique and creative homewares. The collection contains accent pieces for the home and the kitchen. Each object is exclusive, unconventional, thoughtful and emotional.








EAT MY SOCKS is a brand founded in 2021 in Barcelona, that creates unique socks shaped as unexpected objects. Their socks are creative, edgy, playful, unisex, one size fits all, with 100% recycled and recyclable packaging.